As the world continues to
experience rapid technological development, the need for electronics
manufacturers to continue pushing their boundaries and produce cutting-edge
technology is becoming more apparent with each passing day.
New technologies are great,
but once something becomes popular there is an almost instant desire to improve
on it, and this continues until that technology is rendered obsolete by
something new that replaces its relevant functions.
This demand has created
an enormous need for companies operating in the consumer technology space to
continuously innovate in order to keep up with the growing demand.
LG is one such company
that is always striving to innovate and this is apparent in each business unit.
From OLED TV, to gesture controlled selfies, or from the Door-in-Door
refrigerators to commercial air conditioners designed for use in coastal areas,
the company is always looking for ways to develop new technologies and to
improve existing ones.
“Our drive for innovation
is never-ending, we continue to seek new ways to solve the problems around us,”
said Maureen Kemunto LG Electronics Assistant Communications and Brand Manager.
As consumers become
increasingly interested in establishing appliance’s ability to minimize on
effort and save time before purchase, competition by manufacturers to increase
their range of ‘intelligent’ product portfolio in the home appliances category
to fulfill this growing need has been on the rise.
To improve customer’s
lives, LG Electronics’ products are now being designed to minimize the effort
that goes into daily chores, thereby giving users more free time to spend as
they see fit.
For example, its
appliances are progressively becoming smartened up thanks to sensors and other
technologies embedded in them. They are becoming intelligent by integration
with mobile devices and the internet. This ‘intelligent’ quality ultimately
enhances human capabilities.
Guided by this
philosophy, LG engineers and designers have developed their own distinctive take
on what it means to create products with an intuitive responsiveness to the
demands of users.
It recently rolled out
refrigerators that let users know when certain foods are running low. The
company’s groundbreaking new Internet of Things (IoT) technology has made this
and so much more possible.
It also recently
introduced ‘LG Smart Home’, which is built around the idea of unifying
multiple smart appliances into a single, cohesive system in order to increase
convenience and simplicity.
Coupled with its
interactive new feature HomeChat™, which employs Natural
Language Processing (NLP) and LINE, the popular mobile messenger app with over
300 million users, homeowners can communicate, control, monitor and share
content with LG’s latest smart appliances.
To illustrate this, the
company’s smart refrigerator has several innovative, convenience-enhancing
features such as Smart View, Smart Power Saving and Smart Manager. Smart View
employs the industry’s first built-internal refrigerator camera to allow users
to see the content of the refrigerator using a smartphone or tablet. Every time
the fridge door is opened, the camera captures images of the interior shelves.
Users can check these images through HomeChat™ to quickly assess what they need
to buy while they’re at the supermarket, helping to save time and preventing
unnecessary purchases.
Moreover, LG Smart Manager
also transforms the refrigerator into a complete food management system with a
handy recipe search function which presents the user with a variety of tasty
meal options based on the items stored in the refrigerator.
Additionally, the
company’s advanced Dual Door-in-Door refrigerators double the benefit of
traditional Door-In-Door refrigerators. They are fitted with extra compartments
that act as perfect storage space for drinks and other frequently accessed
items
When it comes to washing
machines, LG’s smart washing machine is equipped with several smart
technologies that simplify the task of doing laundry. Guided Laundry can
recommend and automatically apply the optimal settings for any type of
laundering scenario. For example, for orange juice spills, simply texting
“remove juice stains” on HomeChat™ will initiate One Touch Washing to prescribe
the appropriate course of action.
LG clearly appears to be
leading the pack in making people’s lives easier and more comfortable with its
recent launch of HOM-BOT SQUARE a cordless robot vacuum cleaner seems to have
set it apart from competition.
The cleaner has a feature
that enables it to monitor the home while the owner is away. If the unit senses
any movement, its integrated cameras automatically take photos of the room and
send them to the homeowner’s smartphone.
LG’s innovations actually
do improve the lives of consumers, with its products, house work is becoming
easier and consumer’s lives are becoming more comfortable.